Lavish Dog
Livelavishdog.com ↗The business
Lavish Dog is a two-location dog grooming business in Raymond and Standish, Maine, and the first website I built. Every detail on it gets tested on real clients, every single week.
What I built
- A custom editorial website covering the brand, the services, the team, and the reviews. The reviews are real: 4.6 stars across hundreds of them.
- An online booking flow split by location, one for Raymond and one for Standish.
- Poppy, an AI concierge who answers questions at any hour and books clients in, long after we have flipped the sign to closed.
The details that matter
Service pages written around how grooming actually books: breed, coat, and temperament.
Location-specific booking, so each shop manages its own calendar.
Poppy answers from the business’s real information, and hands off to a human the moment she does not know.
Every page earns its keep on a working shop floor before I would ever show it to you.
The site the business runs on, from first impression to booked appointment.
MPPGA
Livemppga.org ↗
The business
The Maine Professional Pet Groomers Association is a statewide organization with members to manage, dues to collect, and events to fill. It needed more than a website. It needed a platform the whole operation could live on.
What I built
- The public association website.
- A full membership platform behind it: member management, dues payments, and email templates.
- Events with RSVP capacity and separate member and guest pricing.
- A member portal and an admin portal, each showing exactly what it should.
- A built-in content editor, so the association updates its own pages without calling me.
The details that matter
Renewals and dues are tracked by the platform itself, not chased by hand.
Event capacity is enforced automatically. When an event is full, it is full.
Admins see members and money in one dashboard. The screenshot here is the real one.
The association runs the whole thing without involving me. That was the design goal.
Members, money, and events, all running without me in the loop.
Head West Salon
Liveheadwestmaine.com ↗
The business
Head West is a full-service hair and nail salon in Windham, Maine. Western soul, East Coast soil, in their own words. A room with that much character deserved a site with the same amount, so nothing here started from a template.
What I built
- An editorial, magazine-style site built entirely on the salon’s own photography: their chairs, their color work, their light.
- Full service menus for hair and nails.
- A booth-rental section that speaks to stylists looking for a chair.
- Hours, location, and online booking.
The details that matter
No stock imagery anywhere. Not one photo.
Art direction drawn from the salon itself, not from a trend.
Service menus structured the way the salon actually prices.
A page that recruits booth renters as well as clients, because the business needed both.
The design began with the business itself, and it shows.
Minouflow
Liveminouflow.com ↗The business
Minouflow is scheduling software for dog grooming salons. Off-the-shelf booking tools do not understand how a grooming day actually runs, so Minouflow was built around it: breeds, coats, capacity, and the phone that never stops ringing.
What it does
- AI-assisted booking over text. It answers the calls the salon missed and quotes breed-specific prices from the salon’s own price list.
- Staff calendars with real appointment durations and capacity guards: tub conflicts, groomer restrictions, and large-dog pacing, all caught well before they happen.
- Intake triage with coat photos and matting flags, so surprises surface before the appointment does.
- Car check-in, and a photo text the moment the dog is ready.
The details that matter
Every capacity guard encodes a real constraint from working salons: tub schedules, groomer restrictions, large-dog pacing.
Developed inside a working salon and refined against real dogs and a real calendar.
Breed-specific pricing is quoted from each salon’s own price list, not a generic rate card.
Scheduling software built around how grooming salons actually run.