Custom websites · Custom software
You didn’t start a service business to spend your time wrestling with templates or duct-taping systems together just to get through the day. I build custom websites that handle your clients, and bespoke platforms that handle the chaos. Everything is drawn entirely around the reality of how your business runs.
A website that finally sounds like you, or internal systems that actually work the way you do. Sometimes both.
From $3,500
Most service websites are just digital brochures that sit there. I build bespoke sites designed around your brand, your services, and the people who actually book with you.
Scoped from $12,000
Systems shaped around the way your business already survives the day: booking flows, client portals, and the internal tools that keep everything upright. I scope it first, in writing, so the price is settled before the build ever begins.
From handling midnight client questions to running the entire back office. Here is what it looks like when a system is built specifically to take the heavy lifting off your plate.
No stock photos, no invented anything. Everything on the work page is real, live, and clickable today.
mppga.org
Membership platform
Poppy · AI concierge
9:42 pm · after hours, answered anyway
minouflow.com
Scheduling software for grooming salons.
Plenty of sites and platforms get called custom just because someone swapped the colors on a template. Here is what it means when I say it.
The first questions are never about fonts. They are about your schedule, your services, your policies, and the things your phone will not stop ringing about.
Layout, type, color, every screen: designed around your brand and your people. If you handed your site or system to a different business, it would stop making sense. That is the point.
The words matter just as much as the design. Instead of making you stare at a blank page, you complete a targeted, async intake about your day-to-day operations. Your site ends up sounding exactly like you, without the generic brochure speak.
If a template could do your business justice, I would tell you to buy the template.
For twenty years I was in the dog grooming business, and ten years ago I opened Lavish Dog, a grooming salon with two locations. Pets and design have always pulled at me in equal measure, along with a real love for building “work smarter, not harder” systems and helping business owners get out of their own way as the bottleneck. Afterload is where all of that comes together: a custom built website or platform that does the same for you.
Whatever your problem is, I would love to hear it. Solving your problems is my passion.
Warmly,
Cat
Cat Lentz · Afterload · Maine, available anywhere
So you can check the fit from your couch, without booking a call to find out.
The essentials, done with care.
From $3,500
Where most businesses land.
$5,500
For larger operations.
From $8,500
And for software
$1,500
A short async intake maps out exactly what you need. You get a written roadmap and a fixed price for the build. It is yours to keep, and credited in full if I do the building.
from $12,000
One specific system built properly to fix a bottleneck, like a custom booking flow, a client portal, or a tool your whole day leans on.
from $25,000
The full operational build, for the business that wants everything living in one calm place.
Quotes land between $12,000 and $40,000, and the number is fixed in the blueprint before a single line of code.
After launch, if you would like me around
Projects are half to begin and half at launch, with 30 days of fixes included. You own all of it outright: domain, site, code, and content. Everything keeps working if you ever leave. If you would like me to stick around to keep things updated and running smoothly, optional care plans run from $150 to $1,500 a month and can be canceled anytime.
An email about your business is plenty. From there, we have one kickoff conversation covering your services, prices, policies, the way you talk to clients, and any photos you have. That conversation, plus honest answers about how your days really go, is most of what I need. I take it from there and check in as the work takes shape.
No, and please do not let that worry stop you. We write the words together in one working session: you talk about your business the way you would with a favorite client, and I shape that into the pages. The site ends up sounding like you, because it started with you.
Then we are not starting from zero. Your domain stays yours, anything that still serves you comes along, and the rest is designed from a blank file around the business you run now, not the one you had when the old site went up. The new site goes live on your domain when it is ready, so nothing goes dark in between.
Yes. Booking integration is part of the website work, so the site links straight into the system you already use and new clients land exactly where you want them. And if the booking system itself is the thing that fights you, custom booking and scheduling software is the other half of what I build.
You are not left on your own. Every project includes 30 days of fixes after launch, and if you would like me around after that, care plans start at $150 a month, month to month, cancel anytime. Either way, the person who answers is the person who built it. And you own the domain, the site, and the content outright, so everything keeps working even if you step away.
The next step
A few quick questions, and I will tell you what I would build, what it would cost, and whether I am the right person for it. If I am not, I will say so and point you toward someone better suited.
A handful of quick questions so I understand your business before we ever talk.
hello@afterload.io